A trial product may be your good idea, but an opportunity to thieve for someone else. After sending samples or choosing to white label a product, how do you go about protecting your investment? Here to answer this question is the guide on how to trial products and white labels without being at the receiving end of theft.
To Patent or Not To Patent
At the stage of trial products or white labelling, many people believe in the value of trust. They are wrong. To protect the big ideas, you need to patent them before the trial products testing starts. A simple patent may not do the trick when rivals and business competitors who can design around your patent. Multiple means of protecting your idea or product trials exist. For checking if someone has had that eureka moment before you, or cashed in on your idea right after, check for patents online. Google Patent Search is the perfect tool for this. Conduct a professional patent search when you have thoroughly understood and read each patent claim. Also ensure that you check out if similar Pathwwway White Label products are being sold in the market that resemble your’s.
Identifying the ways to differentiate ideas is also important. The key is to challenge your idea and consider ways in which it has been altered or manipulated, from differences in materials to size and shapes. Industry experts need to be asked for their opinions too. Provisional patent applications may have been filed.
Make sure you research how customers perceive your product or other improvements in design. Cashing in on what is lacking can often be the means to make a neat profit. There are other creative ways to pursue your ideas too without applying for patents. There are many other ways to prevent your ideas from being stolen.
Research Your Product
Before working with anything new, you need to do research online. This is more so when you are white labeling products. You need to check if the product creators have a good track record and complaints about their business practices, if any.
Another source of protection is to sign non disclosure, non compete or work for hire agreements and contracts. NDA commits people to confidentiality and guards your product idea from theft. If you hire staff for conducting product trials, you need to check and ensure a non-compete or work-for-hire agreement has been signed.
Establish Relationships With Competitors
Establishing mutually beneficial relations with competitors can prove mutually beneficial. The greatest competitors can become your best allies when it comes to protecting your ideas and following ethical business practices.
White Labeling: The Challenges Ahead
While white labeling, the credibility of your business becomes important. You need to show potential customers your confidence in the product. The key challenge while re-badging a product is that when your company puts its name on it, the buck stops with you. This presents risks when problems occur with the product, especially in the context of intellectual property rights. It is your brand and reputation that has been impacted negatively. The brand is at its best if you fulfil real commitments that come with white labeling. Rebranding marketing messages and materials and user manuals are important to consider too. Ownership should not become an issue and safeguarding your white labelled product is the core feature of this.
Assessing Brand Reputation
The key challenges of white labels arise when you have to do your homework and work with suppliers that offer the kind of service that improves your credibility and does not hinder it. White labeling or co-branding can prove to be successful if you assess the brand reputation. You need to ensure the business partner does not poach your clients or offer the lower price and sell the same product behind your back to customers or another company.
When it sounds too good to be true, it probably is! In case you are getting a white label product cheap, there could be a snag in there. Either there are unethical business practices afoot or a gap between yourself and the white label service provider. Bad communication with white label service providers that can lead to issues and problems that build up and break long standing client relationships. Make sure your white label or co-branding partner knows you are a legit business.
You need to ensure that you get a good partnership because at the end of the day, your brand’s reputation is on the line.
Lack of Brand Consistency? Trust At Your Own Peril!
Another point that creates a problem is that your white service label provider should not consider you as just another number or source of income. The white label services provider should be able to serve as an extension of your brand and the level of quality brought to the table.
White label providers means you don’t lose your brand’s identity, but gain a good product that strengthens it. Make a name for your agency and have a brand and core that stems from your firm’s vision and mission. Differentiate and stand out from the digital marketing spiel by choosing Pathwwway White Label suppliers you can trust.
Just because you are trialing products or white labeling your product, does not mean other aspects need to be ignored. Never lose out on marketing and ensure that you are pitching something customers can buy and rely on. Get the most out of your product, whether you are white labeling or just providing prospective customers samples. Market it as a brand that is associated with your company and you will establish ownership of the product idea.
At the end of every great product is a company that is alert while trialing or white labeling products. It can make a difference to the final outcome, whether your aim is to create an outstanding product or amazing growth opportunities. Ultimately, the question of protecting intellectual property rights and your product is your main concern. After all, your product is a reflection of your brand and your USP.