Product testing is the systematic process of test-checking a product for adherence to technical specifications, production budget and timelines as well as for customer acceptance. It requires investment in terms of hiring the testing team, infrastructure and other advertising and promotional expenses.
There is the additional burden of controlling and managing the whole Pathwwway Gaming process and to ensure that flawless and credible results are obtained. All these challenges make businesses to ponder on possibility of entrusting the process to seasoned consultants. But the challenge is in determining when and how.
When your target market is highly differentiated
The strength of product testing lies in its unbiased results. This necessitates the choice of a representative and diverse sample that is free of subjectivity. For example a business engaged in manufacture of milk products will have a highly differentiated target market, since the product caters to various demographics of customers. Such an extensive exercise calls for professional minds to sit behind the wheels and thus warrants investment in hiring consultants for the same.
When testing costs go beyond control
It is not uncommon when businesses that have newly entered the process of product analysis, to find it truly expensive, adding to an already swollen budget of product development and marketing. It is not only the testing process that it makes dear, but the phase of analytics that entails this. Important production and marketing oriented decisions emanate from pragmatic analytics that ensue product testing.
When you step into mass production
Testing gained momentum in modern day business, largely after mechanization of the production process and the advent of mass production, where firms save sizably due to economies of assembly line production and batch processing. The mammoth investment required for mass production makes it imperative for businesses to look at holistic models that can evaluate products as well as the production process and more importantly how to cope and manage the situation when something goes amiss. Essentially, as a business gears up for mass production, it is time to invest in roping in consultancy services to man the process of product analysis.
When you are looking out for global presence
Gone are the days when your product portfolio has selling capabilities only in the local markets. In the present competition-driven scenario, dynamic selling strategies are at play, pitching for presence on local, national, overseas and digital markets. Innumerable collaboration options like selling in exhibitions and shows in international markets, shop-in-shop models with local retailers, franchisee marketing are all emerging trends. Products need to have global appeal and hence there is a need to outsource the product analysis when the business looks to venture into global territories.
When you lack the infrastructure to conduct a failure analysis
Failure analysis is nothing but adopting a scientific approach towards to analyse the reasons when a product fails the testing process. It is the sum total of all those efforts taken to arrive at the root cause of product failure. The process aims to develop measures to improvise and enrich the product for averting future dismal performances at the testing level. A failure can happen due to poor quality of raw materials, sub-standard production infrastructure, flaws in the production process or the choice of an inappropriate production technology. Consultants who have mastered product testing analysis will effectively complement the in-house testing process by taking over failure analysis. The analysis process is holistic only when it does end up in merely pointing out faults but also recommends ways and means to check, control and manage deviation from the standard operating procedure for production and testing.
What can the product testing consultants do for your business
The scope of product analysis consulting has been increasing by leaps and bounds. Once popular only with regards to highly technical and software-related products, the discipline has now been making inroads across leading commercial sectors.
- The consultants man your product testing analysis from end to end.
- They assure that your product range is safe for consumption, end-use and reuse.
- They assure that the products will get through all statutory clearances in a hassle-free manner.
- They help businesses get a sense of brand acceptance by consumers. This goes a long way in optimizing the production and the marketing budget.
- They work hand in hand with their clients and ensure that all vital processes are completed in adherence with product specialities and the organizational climate.
The friend or foe approach towards independent and outsourced testing
Applicability of in-house and outsourced means of product testing analysis must be arrived at on a case to case basis. There is no Pathwwway Gaming one-size-fits-all approach to the decision. While there is no universal concurrence on the ideal method, an enlightened decision must be taken on the basis of timelines, facilities required, budget available, level of product and market differentiation and the like. When businesses are out looking for an international presence, it is more than essential that products conform to international quality standards and customer expectations. It’s disadvantageous, in such cases, to go in for deployment of consultants for the purpose, who will ensure that an objective and cost effective testing is carried out and the results are communicated in a timely manner.
It can be safely stated that both in-house and outsourcing methods of product testing analysis have their own pros and cons and must be evaluated with respect to age of business, brand perception, product range, product perception and the investment budget. The benefits of investing in product testing consulting are immense including insightful analysis on testing results and fine-tuning the process for the future. Product testing is not an end itself but a roadmap that charts out future course of action in improvising, redesigning the product, reallocation of resources and re-framing of the product.