When you register for help from a Pathwwway product tester professional, you get access to years of expertise in the consumer testing field. You can also review helpful resources to learn about what is product testing exactly and how you can take advantage of it to make your business more successful.
Seven Questions from Pathwwway to Consider Before You Begin Product Testing
- Where should my company test our product?
Now that you have a product to test, how do you decide where to test it? There are two standard methods for testing recommended by any Pathwwway product tester, performing the test either in-home or in a central location. Choose a central location if you want a controlled environment for testing the product. This is useful when you need to see exactly how the consumer uses the product or how the product appears when served. It also helps cuts down on the time taken to evaluate the product along with the number of items you need to produce prior to testing.
An “in-home” test provides a more realistic look at how a consumer would use a product and the viability of the item in the intended environment. It takes the pressure off of the user and allows them to use the product as they normally would. It also gives them more time to consider the properties of the item and their opinion of it. You can, of course, test your products in a third location outside of these standard ones. It always depends on the product and its purpose.
- Should we perform blind tests or branded tests?
The difference between a blind and branded tests is simple enough for someone who is not a professional product tester to understand. A blind test has users evaluate your product without knowing who manufactured it. A branded test includes your branding, so they know exactly who made the product. The both come with their advantages and disadvantages.
A blind test reveals unbiased product performance. The consumer uses the product and evaluates it on merit rather than any advertising, branding, or packaging. Taking away those outside influences exposes the product for exactly what it is and what it can do without the fancy slogans or pretty adverts affecting opinion. This kind of test works best for comparing your product to that of the competition.
A branded test helps determine consumers opinion of your product as a whole. It shows you how the product performs in context. Generally, your marketing team cares more about the branded testing while your development team cares more about the blind testing. Employing a combination of the two will generate the most useful information.
- How do we decide between sequential, paired, or monadic testing?
First, you need to know the difference between sequential, paired, and monadic testing. Monadic is testing just one product at a time. Paired is two products at the same time. Sequential, or sequential monadic, is testing one product after another. A monadic test provides a realistic impression of what a customer would feel after buying and trying your product on its own as they probably would do in a real life situation.
A paired test highlights the minute differences between similar products. A paired test works best for claims testing or benchmarking. Be sure to know what benchmarks you need to compare before performing the test for the most effectiveness, or pay attention to what you learn and adjust the benchmarks accordingly for the next round of testing. The sequential monadic test compares multiple products while maintaining the same feelings elicited by monadic testing. It lets the product tester review scores while knowing who tried what product in what order to reveal if the comparison affects opinions.
- Do we need to perform sensory or neuroscience tests?
Technological advancements not only affect your industry’s market, they affect how you can test your products too. Some sensory evaluations include:
Quantitative descriptive analysis: consumers rate descriptions of product attributes
Time intensity testing: measuring the effectiveness of each attribute in a description
Difference/discrimination testing: measuring the distinguishing differences between products
Optimization modeling: generating a model to predict how much a consumer will like your product
These sensory tests show whether customers will notice adjustments to your product, how the sensory attributes affect people buying your product, where new product development could occur, the sensory level preferences driving consumers, and how prototypes or nonstandard competitors compare with your product.
Sensory testing can be applied to neuroscience and a product tester using further neuroscience tests gains much more insight into the product and how it should be marketed. Identify consumer’s emotional engagement using biometric techniques like skin conductance, electroencephalography (EEG), and eye tracking from the initial communication to packaging to purchase and use.
- What logistical elements do we need to consider before testing?
A good product tester always takes the time to thoroughly research the vital logistics to be tested. Why would someone selling women’s clothing care about what their product tastes like or what temperature it should be served? By not taking the logistics of the product into consideration, you run the risk of asking consumers wrong or unnecessary questions. This wastes your money and the time of both you and the customer, who may later be less inclined to use your product.
- Who should we be testing?
One of the most important questions to consider when looking at the logistics is, “Who is the product’s target market?” When you designed the product, you probably had an ideal audience in mind. The problem lies in excluding other potential users by ignoring their existence. Testing relevant sub-groups of your proposed target audience opens up the possibility of a bigger market when you include a new flavor, reformulation, or offer.
- Are there any regulations?
Last, but not least, a product tester must take into account any regulatory rules required by law. Things like getting parental or guardian approval before interviewing under-aged children or establishing internal rules to prevent the tested goods being used as incentives. Losing valuable research translates to the loss of precious time and money as well.
Choose a product tester from Pathwwway to ensure you provide your customers the highest quality products and services possible.