The acronym SEO did not appear until the late 1990s or early 2000s as a means to define the process of a website’s page optimization in regard to search engines. Webmasters began manipulating their content to improve rankings which led to the search engines updating or changing their algorithms to prevent any one person from abusing the system. The realm of SEO has changed in the last twenty years and businesses recognize the importance of good SEO strategy for increasing customer acquisition rates and revenue.
What is SEO?
Search engine optimization, known as SEO for short, is the process of designing your website through page optimization so it appears higher in the rankings of major search engines’ results pages (SERP), like Bing, Yahoo, and Google. The search engines may be ranking your site, but your existing and potential customers can also benefit from comprehensive SEO initiatives by making the individual pages easier to understand and more approachable.
When you sign-up for Pathwwway page optimization SEO services, you connect with professionals dedicated to ensuring your site is accessible to the major search engines and improving your rankings within those SERPs. Most people who search online choose links from the first page of results only. If you do not appear on that first page, you severely limit the potential of your website and its ability to turn interested consumers into paying customers.
Do not get left behind trying to learn SEO for yourself. The concept can be hard enough for the less electronically literate without taking into consideration the constantly changing field of page optimization. Check out the SEO services Pathwwway provides to see how their experts can revamp your website and increase your SERP ranking in less than a month.
What SEO Services Does Pathwwway Provide?
SEO Website Audit
The SEO page optimization experts at Pathwwway will first conduct a simple audit of your website. They then compile a report that addresses the obvious issues on your page like a lack of content, or missing titles. A more comprehensive SEO audit can result in hundreds of pages of results that identify even the smallest web page elements negatively affecting your rankability.
With an SEO website audit, you get an exhaustive guide that covers fixing the problems lowering your ranking on the big SERPs. Go beyond addressing issues though with assistance making observable improvements to content, developing links, and your overall strategy for organic searches. An SEO audit for your web page is the first step in increasing your SERP ranking, but it can take time to work. Working with Pathwwway means you have help with the maintenance required to produce stable and reliable rankings.
On-site, or on-page, SEO is the process of actually putting in the page optimization suggestions recommended in the website audit. Business owners can implement these changes if they understand how to do so, but hiring a Pathwwway expert if they do not. The on-site SEO package includes the improvement of fundamental components such as headings, page title, the type of content, content organization, and the structure of internal and external links.
A basic on-site SEO service focuses mostly on the homepage and a few other essential pages in a one-time optimization campaign fueled by the information learned in the audit. A more in-depth on-site service includes all of the extra data provided by the deeper audit as well as consistent monitoring while putting the changes into place. The constant monitoring decreases after publishing the page, but occasional audits should still be conducted to reveal potential issues caused by further changes and updates.
SEO Content Development
SEO content development simply refers to the process of creating content for your website. Content comes in a multitude of forms from web tools and searchable databases to information graphs, known as infographs, PDFs, and on-site texts like blog posts, glossaries, tutorials, research documents, essays, whitepapers, press releases, and articles.
Content no longer only encompasses articles or the direct texts on the website and different kinds of content work better for different industries. In the past, posting lots and lots of content would help your rankings. Now, search engines require your content to be useful and high quality in order to actually impact your SERP ranking. Do not just insert as many keywords as possible, but try to write or procure well-written, interesting, and engaging articles that get attention on their own merits.
Perhaps the most controversial and discussed topic in the search engine optimization world is link development. An indispensable and integral element of every page optimization campaign, building links and back linking can be time-consuming and very expensive. This is especially true if you focus on generating good quality links and not just spamming in blog comments, writing mediocre articles and blog posts, or contributing large volumes of random directory submissions.
Good quality link development focuses on exactly that, quality over quantity. Posting an educational article about your niche, an interesting link to another useful website, or an entertaining video that communicates important information about your company to your current and potential customers are all good examples of quality link development. If your site does not provide something to visitors once they arrive, it goes down in the SERP rankings and causes you to lose credibility.
Efforts to improve page optimization prove even more effective when you couple them with code optimization as well. Code optimization with Pathwwway is one of the highest levels of SEO services available and involves a complete revamping of your website’s HTML code. When you optimize the HTML on your website it affects your SERP rankings in two ways.
Firstly, it eliminates code-clutter to help you present your content more clearly to the machines running the search engine algorithms. They read information differently from humans and require it to be presented in a specific manner for cogent understanding. Secondly, code optimization reduces the time it takes to load your website’s pages. This allows the search engine feelers to connect with your page faster and more efficiently.
Pathwwway’s extensive page optimization service incorporates all of these aspects as well as other useful facets like traffic reports and keyword research to help your business’s website succeed.