You need to decide how to concentrate on SEO and page optimisation for primary traffic strategies and additional aspects of online site management. Optimisation is the key to securing record number of viewers, prospects and a high conversion rate. SEO strategies may be instantly implemented, but mastering it needs a longer period of time. Competing for high traffic words and phrases, you have to make adjustments despite securing a first page ranking. But, how can you watch out for page optimisation mistakes that can destroy your site stats in just one month? Read on to know more.
#1 Analytics and Conversion
SEO is not just about massive free traffic, it is also about conversion. Rather than concentrating on which phrases are getting the most traffic, consider which phrases convert better as they are more specific and securing first page ranking. Setup conversion tracking for keyword phrases and compare them against each other to see which keyword produces the best results, rather than relying on the phrases that are said to get most traffic. Analytics can lead you to conversion, only if you use keyword phrases effectively.
#2 Not Optimising for Local Search
If you are concerned about running a business focusing on customers within a city or region, it matters to have local SEO strategies in place. Most SEO marketers focus on global search. Most search engines, handle local SEO in a way that differs from the global.
Region specific keywords need to be used in page titles and meta descriptions. Share an address and local phone number on pages to ensure that one shows up in local results. Place yourself on social media channels and list yourself on local sites as well as review networks.
#3 Not Optimising for The Correct Keyword
Not optimising for the correct keyword is another problem. It is easy to fall into the trap of optimising for global keywords when services are only offered to local customers. Generic keywords attract visitors that lack interest in what is being offered. Keywords that bring in free information seeking visitors don’t count, prospective customers interested in buying something do. Broad keywords have plenty of competition, with SEO experts working to defend favourable rankings.
Specifically, focusing on generic words generates traffic. How long it takes to be successful is another matter altogether. Opt for specific phrases which lead to higher rankings and more qualified traffic. Optimise for more competitive keywords as the website grows and acquires authority.
#4 Not Having Unique Title Tag or Meta Descriptions
The company or website name acts as a title for your pages throughout? Then, you are making an error that can prove costly. Every page that has a unique title attracts more than just high SEO rankings, Page titles are shared in social media and tweets and when websites are bookmarked, unique titles are highly important there as well. Checking out the portfolio of a business, the more specific services that are popular queries online can form the page title. Meta descriptions also matter, serving as a short elevator pitch for your page when it comes to drawing traffic through organic search results.
Each description has to be as unique as possible. The home page and each page through the site should also contain meta descriptions that are clickable and include relevant keywords.
#5 Not Using Internal Link Anchor Text
Links need anchor text that is enticing, not generic. From an SEO perspective, it is a waste of time. Using a call to action as the link increases the clicking, but also costs the opportunity of customising anchor texts, a critical SEO component. If a blog post is composed, and linking to a Pathwwway White Label e-commerce services page (for example) is provided, the anchor text should have relevant keywords.
#6 Using the Same Anchor Text For Each Link
Optimising the anchor text matters. But using the same anchor text for every link to a page does not work. It can hurt search engine rankings, as it may look as though you are trying to game these. So mix it up and use variations to ensure a more natural look for not just search engine bots, but real life humans too.
#7 Emphasis On Link Quantity As Against Quality
There are a lot of quick ways to get a high number of links. But the emphasis should be on quality, not quantity. One link from a popular blog can work for search engine rankings in way low level directory links just cannot. Search engines place value on them and they are a more reliable measure of the quality of the site.
Focus on getting links relevant to websites and industries. Do not opt for a lot of outgoing links or low quality links.
#8 Using Subpar Content
Another popular way to create massive amounts of content is to “spin” high ranking articles or using bulk, low cost article writers to make it seem unique to search engines. While the content is considered unbeatable in terms of SEO by Pathwwway White Label, what does it say about your brand value and does it inspire trust in the reader? You will have a much harder time getting viewers to respond, share or like your content, if you follow these page optimisation tricks.
#9 Lack of Link Worthy Content
Link building is a reality with well written content often not getting links. If people want to be linked to it, exceptional value matters.
#10 Custom Site Versus DIY Website
There are so many CSS and design galleries that link to your site. But custom sites can score when it comes to value. DIY websites and templates cannot offer what a custom site does. Visitors from sites don’t convert unless the links are boosting overall authority of the domain.
#11 No Follow for Your URLs
SEO marketers and professionals need to keep a page hidden from search results to prevent duplication of content. But using a no follow tag to accomplish this is not advisable. Using a no follow tag cannot work if you are attempting to sculpt the flow of Page Rank. This is because the no follow tag does not prevent PageRank from passing through a link. However search engines like Google take into account the complete number of links on the page when determining how much page rank will be allocated.