If anyone wants to find information on any particular topic, company or product, search engines like Google, Bing etc. are the answer. Recent studies reveal that around 60 percent of consumers depend on Google search to locate businesses, and about 80 percent of searches end up in either in store visits or direct sales. It is precisely here that page optimisation really becomes significant. Through a well-planned SEO program, you can raise your own website to appear at the very top of your online researches, and as such should be accorded the highest priority by a savvy business owner.
However, many are under the wrong impression that once the search engine optimisation of their website is in order, they can forget it for once and all. There is nothing more erroneous than this mindset. In fact, the algorithm used by Google’s search operations are evolving constantly, in an effort to facilitate optimum results for their consumers and researchers, and in the process earn as much financial gain as possible by means of advertising. This means that the awesome website you have just created has to continually be in tune with these ever changing algorithms. So, it is not a good thing to call in the SEO experts for the optimization of your website just once, and leave it at that for years to come, as this will lead to a gradual diminution of positive results.
Under the circumstances, a website owner should do the five tasks mentioned below on a constant basis, to keep his/her website in optimal page optimisation and thereby remaining well ahead in search results:
It is with the process called keyword research that page optimisation really begins. To gain this, it is necessary for you to be fully savvy about the contemporary search scenario as well as the keywords to be used. This applies not only during the initial period of your marketing approach but the occasional reevaluation of the whole effort as well. As mentioned earlier, the Google algorithms are ever on a state of change so that it is necessary for you remain up to date at all times.
The one tool that comes handy in this endeavor is the Google Keyword Planner. When you use this, you must take into consideration factors such as your industry and its location. This leads you to a whole host of search terms, the number of times these are searched, as also who competes for these terms. The keywords to be used should be pertinent to the business you are engaged in, and have enhanced search numbers and little or no competition.
As soon as you decide on these terms, put them in writing one after another. Even minor deviations from these chosen keywords can be detrimental to the page optimisation process. So, to optimize and for the forward moving of your website, you should make use of these keywords wherever necessary.
Another significant factor to be mentioned at this instance is the domain name of your website which should be relevant to your business, clean and smooth, and contain the keyword/s that you have identified.
Now that you have chosen a suitable domain name and identified the keywords to be used, the next step that Pathwwway Romania suggests you take is to write content for your website. Keeping the same content at all times is not a wise thing to do while engaged in the process of page optimization, as this will prevent a website from showing up on searches. This signifies that whenever you are creating content, do so by including the keywords at the appropriate positions. After all, the sole purpose of content is for the people to take notice of and understand it while they are going through it.
In fact, the keywords that you have identified should act as a launch pad for the content ideas, and to achieve this you should insert the chosen keywords into your posts in a very natural manner and as prescribed by your SEO expert.
All your landing pages should be created by including the chosen keywords. In case the landing page is intended for promotion or to introduce a new product, it is better to incorporate a keyword which is most pertinent to the particular product, into both the title as well as body content of that page. If you propose to include several keywords for promotion or to launch a new product, it is a good thing to have many landing pages with every page focusing on just one keyword. However, doing this often is not a good idea as it tends to make your website sluggish and it is better to remove such landing pages.
4.Speeding up Your Website
It has been noticed by Pathwwway Romania that Google tend to punish websites that take time to load. So it is better to make certain that your website loads quickly. In order to do this you can avail yourself of the tool Google Speed Insights that can inform you if a page is slow to run, and also provide you with suggestions on how to enhance the speed of the page. Needless to say, it is vital that you do this on a regular basis as it will prevent Google from penalizing you.
Constant monitoring of the rankings of your keywords will reveal whether your SEO efforts are successful. Apart from this, you should also go really deep into the analytics to verify the effective conversion rates of your traffic sources and keywords.
This data will aid you in identifying extra “buyer” keywords to be used and avoid the keywords that dampen page optimisation. However, you shouldn’t bring such efforts to a standstill when you gain the top in search engine rankings, but go on improving your efforts at SEO.
Armed with the five tips mentioned above, any website is sure to maintain excellent page optimisation time after time. It also necessary for you to evaluate all the results, in order to find what works and what doesn’t.