New products launch every day. The companies and manufacturers who make and sell these items to consumers need to feel confident in the quality, functionality, and reliability of the products prior to release. Performing a product testing analysis investigates and reveals the game changing positives and negatives of the product as a whole along with all the small components and other integral features.
Main Types of Product Testing Analysis
Four main types of product testing analysis techniques exist: monadic, sequential monadic, protomonadic, and paired-comparison designs.
- Monadic Tests
The most common and effective method, monadic testing investigates the use of one single product at one time with no comparisons or interactions between two different products. It better reflects how consumers use products in a real-life context, one at a time. When the product tester focuses on only one of your products, they provide more accurate and actionable information about where the product works best and where it does not. A monadic testing design allows the investigators to develop action standards and norms that result in informative, reusable normative data. Almost any product can be tested using the monadic method, which makes it so popular, and the individual focus paid to the single product yields more constructive results than the sequential monadic or paired-comparison methods.
- Sequential Monadic Tests
Another popular product testing analysis method, the sequential monadic process helps to reduce the expense associated with product testing. Rather than only looking at one product within the test, consumers evaluate one product and then a second one immediately afterward. The sequential method works similarly to the purely monadic test, but the suppression effect affects the former and not the latter. In the sequential testing, the suppression effect means all the scores will be slightly lower than the monadic test. This culminates in less exact results that you cannot compare to monadic test results. The interaction effect, when one of the two products being tested obviously outperforms the second product causing the second product’s test scores to be disproportionately lower, only happens in sequential and paired-comparison tests as well.
Paired-comparison product testing analysis requires consumers to use two products within the same session and determine which performs better. The face validity of this kind of testing cannot be matched. Comparing the two products supplies detailed information about the minute differences between the products. It generally costs less than other tests as well since the sample size could be small, but still effective. Paired-comparison testing offers limited value within a rigorous, ongoing testing program. It does not reveal when both products do not live up to their promise and the information gained from these investigations generates no normative data. The interaction effect plays a big role in both of these limitations.
Although the definition of proto monadic testing varies with the company performing the testing, it generally consists of a monadic test immediately followed by a paired comparison test. Researchers usually choose a sequential monadic test rather than the pure monadic test to use in these situations. The protomonadic design produces decent diagnostic data and the product comparisons at the end act as a proof of the test results. Researchers conducting home tests will not use this method as often as those doing testing in a central location due to the complexity of the design.
Why Your Business Needs to Conduct Product Testing Analysis
Conducting rigorous product testing analysis provides many benefits to your business with its varied uses. First of all, testing your products guarantees the item meets necessary government regulations and acts as validating proof that your company works within the industry’s set safety standards. Testing reveals any problems within the product’s design or operation that could cause harm to someone who uses it. It also helps you to achieve superiority over the products of your competitors by figuring out what works better on either product and how to incorporate these positives into your design. Testing increases your product’s market dominance by evolving with changing customer tastes as well.
Performing regular testing after the launch of an item lets you continuously improve the performance of your product while boosting customer satisfaction. It reveals potential threats from other competitive products within your market while revealing the competition’s strengths and weaknesses. A proper product testing analysis program reduces the costs of formulating products and the methods for processing them while reinforcing excellence in design.
Great product testing shows you how the quality of the product degrades over time, the product’s shelf-life, along with what factors affect the item’s longevity. It lets you measure the implicit effects of your brand’s name or the item’s packaging on the perceived quality and performance of the product. Testing analysis even reveals the effects different prices would have on sales to help you identify your ideal price point.
If your company plans to create and manufacture more products in the future, conducting product testing analysis on your current offerings will guide the research and development of forthcoming products. The information helps you upgrade existing products to combat any negatives discovered and highlight the positives as well. Regularly testing individual items from year to year, ones that are produced in different factories, or the separate items delivered through distinct channels increases your product quality overall and ensures a smooth game plan process from design to distribution.
Pathwwway Product testing analysis helps you to predict how well your target audience will receive your new or improved products. It can even reveal whether or not you chose the wrong target audience or made your pool of prospective customers too narrow or too wide. This may be discovered only after testing revealed a different or better purpose for the product, changing how and who uses the item.
All of these benefits not only make your products exceptional, they also affect consumer perception of your brand as well. Once you achieve product superiority over your competitors and in general, you strengthen your company’s brand and amplify the effects of your marketing strategies. No only do you sell more of the product, but you can charge more for it compared to the competition as well.