How page optimization works and why you need it!

Need to know how to get your company’s website on that all elusive first page of Google?  You won’t achieve your goal until you implement a few page optimization techniques on your website.

Getting your website on the first page of any search engine can have remarkable results on your customer acquisition and sales. Find out how you can get there with our guide to the world of optimization and search engine optimization (SEO)

What Is Page Optimization And Why Do You Need To Use it?

Page optimization is one of the very first steps you should take when trying to improve your rank in search engine results.  The bottom line is that if you have a website you should at least be familiar, if not implementing, aspects of optimization.

We know that page optimization sounds daunting but it actually involves some of the simplest techniques you can use to improve your SEO.

Using page optimization tools is not only great for search engine robots though it’s also great for your human visitors too. When you’ve added proper optimization to your website you’ll of course rank higher in search results but you’ll also make your website easier and clearer for people to read.

Collated below is a plan to get you started on your optimization path to gaining more exposure to search engines and bringing your business more potential customers. 

  1. Auditing your SEO

First of all before you do any page optimization, you need to conduct a simple audit of your website. There are companies online who will take a look at your website and produce a report for you. The report will detail the reasons your website is not ranking highly in search results and it will also document ways that you can address your low rank.

Lack of content and missing page titles are often common problems when it comes to working why your website is not getting to the top search results.

When you undertake a website audit you’ll come away with an exhaustive list of all the little changes that you need to make to your website. When you take note of these suggestions you’ll see your company soar up the search results listings and hopefully to the first page of Google.

  1. Making On-Site Changes

On- site or on-page SEO is the next step, it refers to taking all of those page optimization suggestions and putting them into play on your website.

If you’re a tech-savvy business owner you shouldn’t have any issues making these changes, as they’re usually fairly small and simple amendments.

If you’re not quite as comfortable with editing your website or you don’t understand the recommendations you can hire a professional like Pathwwway to make the adjustments for you.

On-site SEO adjustments are usually simple changes to the parts of your website that are integral to how Google ranks you. Headings, page titles, site structure, external links and content type are all things that will get picked up for minor modification in your SEO audit.

After you’ve amended the offending elements on your website you should see your rank-ability improve and increase your organic traffic.  But don’t get complement, Google’s algorithm and SEO techniques change frequently so you should make sure to perform page optimization audits regularly.

  1. Developing Content For SEO

SEO content development is another great technique to include page optimization on your website.

SEO content development is fairly easy to understand, it does what it says on the tin. It’s the process of creating, developing and publishing content to improve your search engine ranking.

But what is ‘content’? Shouldn’t I just be adding keywords into articles to improve my SEO?

Yes and no, as useful as keywords are they aren’t the only thing Google and other big search engines are looking for.

One thing that is certain is that gone are the days where Google would rank you highly for purely the amount of content you were publishing.  Search engines now look at the quality of your content too, this is why just adding a bunch of keywords into your content isn’t as successful as it used to be.

For valuable optimization nowadays your content needs to be engaging and informative as well as having the right ratio of keywords.

As for content it can come in many forms, content is no longer just plain text articles or blog posts. Content can be an article but it can also be: a video, an infographic, a PDF, a database or even a web tool and the list goes on. As you may have well have guessed as with all marketing tools different types of content will work better in some industries more than others.

  1. Encouraging Link Development

The prize for the most debated page optimization technique in the SEO world would almost certainly go to Link Development.

An integral part of any SEO campaign link development refers to building links from other websites to your own website.

This optimization tactic can be expensive and time-consuming especially if you are intending on back-linking to high quality sources.

In the past some marketers have seen results spamming links in comments of blogs and videos or writing mediocre articles. Search engines are now wise to these techniques and look for quality over quantity.

  1. Optimizing Your Code For Search Engines

Page optimization is even more effective when you couple it together with code optimization.  Code Optimization is the most advanced form of SEO because it involves devolving into your websites’ code.

A professional SEO specialist will search through your site’s HTML code and look for opportunities to optimize or even completely revamp your websites’ code.

When a SEO specialist completes their optimization techniques the changes to your HTML will affect your SEO in two ways.

Firstly, this optimization process removes unneeded code making your code clearer for the search engines to run it through their algorithms. Search engines read code differently to how a developer reads code, for algorithms HTML needs to be presented in a specific way and you need the services of a company like Pathwwway to help you with this.

Secondly, code optimization will speed up your websites’ loading time allowing search engines to connect with your page quickly.

The beauty of this page optimization tactic is that it’s ideal for both humans and search engines. Not only will it improve your search engine ranking drastically, it’ll keep your visitors engaged.