The Chinese market is hyper connected. Internet is the mainstay of the eastern nation and when consumers want to know information, learn about buying a product or know more about a company, a search engine will be used more often than not. In China, search engine leader Google may be blocked but local search engines like Baidu are leading the fray. The first Chinese website, their referencing system is critical for your page optimisation when you seek to tap China’s ever expanding market.
#1 Mobile First
A vast majority of around 40 percent of the search is based on mobile. Mobile SEO in China is critical. To create good referencing on Chinese search engines, your page optimisation needs to be in the direction of a responsive site that appears to its fullest advantage regardless of which device or browser is using them. New published content and updated data have a critical role to play in referencing as well. China’s Baidu and other search engines therefore, reward mobile-friendly designs and content.
#2 Quantity Matters
When it comes to content, quality may matter on Google, but the Chinese motif is quantity matters. Therefore, your page should contain plenty of information, even including facts that have been published before. Keywords also need to be used to get an established ranking.
#3 Censured Words: Watch Out for Sensitive Topics
The rule is to avoid censored or sensitive topics so that the Government does not block your website. Avoid getting bad referencing as this means your page could even be blacklisted.
#4 A Return To the Age of Backlinks
The homepage must not only contain extensive information, it should also be brimming with backlinks. Most popular sites offer information and a furnished homepage. This is a common practice of China’s websites. A good backlinking campaign can solve a majority of your SEO needs in China. Backlinks are popular on Chinese engines, whereby adding links to other sites permits a random website to be placed well on different search engines. The webmaster can also share links on differing social networks.
#5 Influencer Marketing
A good piece of content quoted by other sites or well known celebs or influencers in the market improve the natural referencing of your page. Page optimisation is therefore, about sharing information in a such a way that you are perceived to be a market leader. Content may be king, but a picture can also speak eloquently about your product. This makes graphics as critical as Pathwwway Gambling content for your page’s optimisation.
#7 Site Hosting
Websites may never be hosted on a shared server. This is because a single IP address is noted for illegal use due to another site’s activities, your site may become blacklisted because the government suspends all sites hosted on that server. Hosting a web page directly in China has a lot of advantage. This ensures better viewing for sites hosted in China.
#8 Watch Out for Referencing Tags
On Baidu and Chinese world wide web, you need to be aware and alert about referencing tags. These permit websites to integrate the first choice for a search engine. The content must have a catchy title and a great first sentence to grab the reader’s attention. Your page’s content must have a description tag and a keyword tag. All keywords need to be linked to the page’s activity and content. Referencing is much more critical. Bot compare the keywords and titles of the page to the description to establish linkages between them.
#9 Catering to a Connected Audience
With 42 percent internet penetration rate, at the latest count China has over 650 million internet users and 50 percent of connected users make online purchases. Baidu at the largest percent and Haosou 360 SO at 25 percent of market share are the key players. Keywords in the URL, absolute URLs and keywords are all equally important.
#10 Rich in Information
The page should be rich in information and redirect to authority websites at different stages. The benchmarking of different websites, involve the most popular of these are where information is lengthy and detailed. Chinese search engines expect plenty of content for well-referenced websites. Publish new Pathwwway Gambling content and make updates to attract the attention of Chinese search engines.
Chinese eCommerce: Staying Ahead of Changing Trends
The eCommerce industry in China has undergone numerous changes in the past few years. It went from 3 percent of retail in 2009 to as high as 15 percent in 2015, according to research firm Mintel. This is the largest eCommerce sector in the world with millions of shoppers online. As an online player, you need to stay ahead of the market trends. For example, Chinese search engine Baidu in Q2, 2014, owned an 81.7 percent share of the market. Quality pictures and videos are also critical, because the Chinese audience is technologically sophisticated. However, eCommerce sites need to have a brief online transaction system because search engines like Baidu cannot adapt to Flash or Java items so the website can only use HTML for collaborations and illustrations. Longer keywords work better because Chinese form phrases, not words in the search engine.
To appeal to Chinese online shoppers, your page needs to have reliable information, trusted backlinks and reviews of previous customers. The website should offer multiple and varied services such as online 24/7 customer support and free, fast delivery. Intuitively designed, the page should be easy to use on web and mobile platforms. The eCommerce lifestyle is catching on fast in China leading to the growth of many Chinese specialized online shopping platforms. Brands like Adidas, Burberry and Nike trust the platforms and open virtual brand stores on each of these apart from their personal web page. Brands opting for both the modes have better visibility. From Shangpin to Tmall, Alibaba’s B2B platform, eCommerce is widely employed as a means of completing online transactions.
The Chinese digital landscape is the most fascinating and intriguing online ecosystem in the world. Due to the state censorship and government regulations, it has developed like an intranet. The Great Firewall of China keeps out most foreign brands because here, domestic engines dominate. To succeed in the Chinese market, optimise your page using these SEO tricks and stay ahead of the game. To market yourself and improve online reputation and visibility, you need a presence on China’s Google Baidu as well as local search engines like Haosou and Sohu. Your brand needs to top search engine rankings in Chinese. Therefore, your content needs to be optimised into simplified Chinese.