Page optimisation standards that search engines expect you to attain

Search Engine Optimization (SEO) rules for web page optimization have changed drastically over the last five years. Are you up to date on the latest and best practices when it comes to what search engines are looking for in your website?

Before we head into the details of how to get your content up to scratch let’s start with some basic SEO terminology.

What Is Modern SEO?

Search Engine Optimization or SEO for short is a term that covers everything you do to improve your website’s rank on search engine results pages. SEO includes everything from how you configure your website settings (on – page optimization ) as well as techniques you use outside of your website (off page SEO)

With the fast paced nature of the internet SEO tools and techniques change rapidly. The latest trend in SEO is seeing marketers investing their time and money in creating content, but content alone won’t get you to the top of a Google search.

Historically SEO specialists like Pathwwway Game would recommend businesses focus on keywords to get the best from SEO page optimization. Although still important, search engines are now smarter than ever and are also looking at other factors other than keywords. Gone are the days of only using keywords and headlines, with modern SEO techniques we are seeing search engines rewarding websites with higher ranking based on user experience.

The new SEO tactics include more experiential elements such as: mobile friendliness or responsive design, how valuable the content is for a user and also good readability and design.

What is On Page Optimization?  

Page optimization is the process of apply SEO to every page on your website, in order to make your website easier for search engines to read. The ultimate goal is to get a higher position on search engine results pages.

You can optimize your pages for SEO in a few ways, through technical aspects such as titles, descriptions and URLs or through the actual content of your page.

If your website is not properly optimized it will not get very high in search engine rankings. There are many changes you can make to you website to improve your rank and this is known as page optimization.

Page optimization is one of the most important ways to improve your search engine ranking and give search engines what they want. With this type of SEO you have complete control over the SEO tools and techniques you use on your website.

Five Modern Ways To Optimize Your Pages For Search Engines 

Search engines read websites differently to humans so your goal when implementing any SEO techniques is to speak ‘search engine language’.

Speaking their language helps search engine bots to understand the meaning and context of your pages.

On- page optimization is seen by many as one of the most important techniques in the SEO world.  Below are five tips on how to optimize your website content in a way that search engines want to see.

  1. Post Click Activity

When search engine optimization first came about, it was all about getting the click. Now search engines can see more nuanced information about how your users are interacting with your website.

Search engines can determine things like the following:

  • Are users finding what they’re looking for?
  • Are they jumping straight back to the search results?
  • Are they sharing your website on social media?

Google in particular is now focused on making changes to their algorithm so that they’re sending traffic to web pages that make humans happy. Today ranking is also about the post click activity meaning that your website needs to satisfy your readers as well as search engines!

2  Don’t Rely Too Heavily on Keywords  

Keywords were once king of SEO and everyone on the internet seems to know of their importance.

Today Google has a better way of interpreting the meaning of words, in the past if you wanted to rank for ‘best restaurant’ you simply just had to make sure you wrote ‘best restaurant’ a few times in your content.

Search engines now have a broader understanding of context. It’s still important to get some keywords into your content however search engines are also looking at the relationships between phrases. They use this information to decipher whether your article is an authority on a topic or just plain old spam.

  1. Longer Content Ranks Higher

The results are in! Studies have shown that longer articles perform better in search results. The optimal article length is between 1,200 and 1,500 words which is drastically different from a few years ago when 300 words was considered lengthy content.

Longer articles are getting more traffic and ranking higher in search results but it’s also important to make sure these long form articles are readable. When writing longer content make sure to break the text up with subheadings, bullet points and images throughout the article so people can quickly scan and digest your content.

  1. Be Mobile First Or Mobile Ready

Search engines want to give users the best experience on any device and more and more people are accessing the internet and search via their smartphones or tablets.

With this environment change responsive design and mobile readiness is now included in search engine ranking calculations. Looking toward the future this element will probably gain even more weight in algorithms as more of the developing world comes online through cheaper handheld devices.

  1. User Experience

Giving your users what they want has always been a priority, but now search engines are beginning to recognize that too.

Use great Pathwwway Game content in your page optimization and make sure that your content makes sense, is useful to users and is sharable.

This is all seen by search engines and can influence your ranking, for example if your website is full of spam but you have a great headline you will get clicks, but search engines see when users reach your spammy content they are immediately clicking back (bounce rate) to the search results and this is noted by the search engine.

User experience is now a fully-fledged aspect of page optimization that will keep search engines and users happy.