Increase success and remove risk with Pathwwway trial products

New and old business both stand to benefit from offering free trial products to attract the attention of existing and potential customers. Trial products are simply temporary offerings intended to provide information about a product by allowing consumers to inspect, test, or use a product before the designing company pours resources into fully launching the product. Learn about the other benefits product trials provide your business below.

The Top 12 Benefits of Trial Products  

  1. Discover Defects or Flaws

Offering Pathwwway trial products for test market users to experience helps you discover any defects of flaws in the product. The product is meant to be used by consumers, so who better to tell you what they like or do not like about it than them? Testers alert you to the features or attributes that do not work like maybe a strap does not fit around their wrist correctly, or a delicate piece keeps breaking off during the trial. They then offer suggestions about how to improve the issues, saving you down the line. 

  1. Avoid Major Errors

Small flaws and defects may not ruin your brand’s reputation if they get missed during product testing, but a major error or flaw quickly collapses the credibility of your business. Every industry possesses different requirements for product trials, like the United States Food and Drug Administration requiring clinical trials before new medications or foods be introduced in order to prevent public health disasters. Do not be one of the hundreds of companies with recalls every year due to insufficient testing of trial products. If you suspect there to be dangerous aspects to your product, keep the initial testing group small to minimize the potential for injuries or other serious complications. 

  1. No Wasted Money

The information discovered from the feedback on your sample or trial products alerts you forewarns of more complicated defects or errors in the future. By discovering these problems early, you do not waste money bulk producing a product you need to change before distributing or, even worse, you must throw away completely. Bigger sample sizes offer the best opportunity to identify these fatal flaws and correct them without too much hassle. 

  1. Collect Marketing Insights

Another great benefit of distributing trial products is the ability to gain marketing insights through the gathering of data. Maybe particular testers prefer certain attributes or features compared to other individual tests. You learn what demographics find the most value in each part of your product. This information is critical to preparing an effective promotional or marketing campaign that is more than just a numbers game. Pay attention to the features well-liked across the board to help you target a broader audience of consumers after launch.

  1. Attract an Early Following

Incorporating Pathwwway trial products into your customer retention strategy is a great way to keep existing customers engaged with your business. It also encourages the testers to become early adopters of the new product, increasing their loyalty and lifetime value. Existing customers you rewarded with access to the beta testing become word-of-mouth promoters who advertise your new product after trying it. Even if they find issues with the product, the fact you included them in the trial and listened to their opinions creates a lasting connection between the consumer and your brand. 

  1. Raise Brand Awareness

Your products are your brand and your brand is your products. Introducing your brand to consumers through product trials and samples helps them build a positive association with your business. Their experience with the employees conducting the trial, the product itself, and the manner in which you listen to their feedback all build your credibility and boost your brand recognition. Once a potential customer sees, smells, touches, hears, or tastes your new product, they will tell others about it and seek out the products you already sell. 

  1. Tap into the Law of Reciprocity

Consumers feel a closer connection to your business after they try one of your products either through a trial or a free sample. The law of reciprocity refers to that obligatory feeling of returning a favor to someone who granted you one, or sharing an unexpected treat with others. If you give potential customers something for free, the better the chance they return to purchase something else from you. Or, if the consumer does not feel they can use your trial products, they become promoters and inform other people who could use them. 

  1. Generate More Immediate Sales

The reciprocity you generate through trial products or samples greatly increases the potential and immediate sales. If you conduct your trial in a public place, outside of your business’s physical location, provide examples of your other products as well for interested participants and other shoppers to buy. 

  1. Show Your Appreciation

Sample and trial products are a great way to show loyal customers you value their business and their opinion. Either schedule occasional product testing and call in your best customers to participate, or encourage clients to spend a certain amount of money on your goods and services to gain access to the trial or sample products. 

  1. Better Public Relations

Include popular bloggers or editors in your testing group and allow them to write about their experience testing the product. Not only does this get industry influencers to assess your product and provide helpful feedback, it also gets your name out there into demographics already likely to be interested in your game plan, products or services. 

  1. Boost Social Media Presence

An online campaign for testing products should include a social media element to spread the word. Adding a hashtag like #giveaway, #freetrial, #freesample, etc. invites testers and potential clients to spread the word about your business. Set up a separate page for the interested consumers to sign-up for future trials and secure them for your email list. 

  1. Instill Confidence in Your Customers

Modern commerce businesses do not require a brick and mortar store to succeeded, but it makes conducting tests on trial products slightly more difficult. It also poses difficulties for introducing your products to potential clients without the ability for them to interact or use your product first. Including prospective customers in your product trials lets them know how your products work and feel as a whole and eliminates any hesitation or doubt they have about other products from your business.